SOCIALIZATION OF PERSONALITY WITHIN THE COMPETENCY APPROACH

The development of students' social competency implies projecting the content and modelling socially significant situations, setting the social context of graduates' future life and contributing to fulfilling their educational potential. The nature of the tasks facing the modern Russian society dramatically increases the relevance of competency issues, both in professional and non-professional activities. At the same time, numerous studies in sociology, culturology and psychology indicate widespread inadequate beliefs, expectations, values and attitudes not only in ordinary citizens, but in leaders as well. There is a very low interest in innovations, work productivity, effective management, which is a universal, worldwide phenomenon. The solution of the tasks facing modern Russian society depends largely on people's beliefs, expectations, values and attitudes, determining their attitude to innovation, content, effectiveness and efficiency of various types of activities. An individual's social adaptation (active inclusion in the social environment) implies achieving a certain level of social competency as a necessary condition. “Competency” is a characteristic of the subject and his/her activity, which in reference and normative literature is often defined as possession of knowledge allowing to judge about something, to express a competent opinion. An increase in the competency level is interpreted as a measure of the knowledge depth and breadth. In other words, competency is primarily based on existing knowledge, which is necessary to perform professional duties and achieve personal goals. Therefore, the modern understanding of competency includes both a person's ability to perform certain functions and certain mental qualities (conditions) that allow one to act independently and responsibly. It is important to emphasize that the competency is assessed considering the activity results, not resources invested in their achievement. Competency cannot be reduced to education, efforts, etc. The following types of competency are distinguished: 1) special competency - ability to fulfill one's professional activity at a high level and to design one's further professional development; 2) individual competency - ability to use the methods of selfrealization and individuality development within the profession, readiness for professional growth, aptitude for individual selfpreservation, counteraction to professional burnout, ability to rationally organize their work; 3) personal competency - knowledge of personal self-expression and self-development techniques, means of resisting professional deformation; 4) social competency - knowledge of methods concerning joint (group, cooperative) activities, cooperation and communication; leadership and social responsibility for the achieved results. Turning to the phenomenon of the social competency, we focus on the types of motivation that modern society needs and the factors which determine them. In other words, we are talking about the stimuli that motivate members of society to gain the key elements of the social competency - initiative, leadership, responsibility, effective work in cooperation with others. An innovative person, striving for a high level of the social competency, is characterized by: 1) attitude to the world, which is characterized by curiosity and the desire to control (manipulate) it, which is expressed in the persistent search for its main regulators in order to influence and control various phenomena; 2) accepting responsibility for the bad aspects of life, coupled with finding the best solutions and constant attempts to make alterations; 3) frankness and tolerance towards fellow citizens, an approving attitude towards their originality and striving for innovations in all areas of life; 4) creativity, stimulating originality and striving for novelty, indomitable curiosity. In Russian pedagogy, the concept of the social competency has been recently explored within discussi