DIGITAL EDUCATION OF EMPLOYEESAS A NEW TREND IN THE CORPORATE FORMATION

The purpose of this study is to analyse the evolution of online methods of education, digitalization of corporate educational programs, and to identify the impact of recent changes at the quality and speed of the employees' formation.The authors use the sources that reveal the main trends in corporate education along with doing the comparative analysis of the open sources (international scientific views in regards to online and blended education, practical examples of programs), and apply the own empirical experience. The integral analysis of theory and practice allows creating the new knowledge in understanding of benefits and limitations of such education, by developing the corresponding recommendations for the companies' management.Along with the innovative methods of education, which received a qualitatively new impetus thanks to the development of the Internet, mobile communications and digital presentation technologies, the innovative management technologies for improving the efficiency of the corporate training are now on the spotlight.The authors identified such global trends in approach to online education as on-the-job trainings, corporate storytelling, Micro-and Macro-education, interval and hybridity as characteristics of modern digital learning, personalization and customization of corporate education, combination of familiar tools of the offline teaching with digital.The new technologies are being actively incorporated into corporate trainings and universities.The authors made the analysis of the evolution of online methods of education and of the Digital learning as the most recent trend in online education and its applicability to the corporate world. A number of companies started to integrate it into the corporate training programs. These technologies bring a number of benefits to companies' employees formation as well as complement to the trend of distant / homework, while have a few issues that should be taken into consideration by the companies' management.This study helps to systematize the conceptual and practical knowledge of the companies and professionals involved into the development and implementation of the modern educational solutions, and to develop the corresponding recommendations.