THE MAIN APPROACHES TO THE CONCEPT "COMPETITIVENESS"

In the current economic conditions, when economic entities have economic freedom and are free to choose independently the suppliers of resources and the markets for their products. Each of them strives to «seize» the most profitable resources and markets. In other words, we are talking about a competitive struggle between them. Many of the enterprises cannot withstand such a struggle and leave the market, while others, on the contrary, show good rates of development. It should be noted that this behavior is characteristic not only of micro-, but also of mesoand macrolevels. When in a competitive struggle separate industries, states or their groups, separate regions converge. What contributes to this development of events? If we talk about the subject (it is a question of the state or enterprise), then the concept of «competitiveness» is introduced into the economic turnover. At the same time, there is no single interpretation of this term. The article analyzes the main approaches to this term, gives the views of various researchers.