The article studies the issues of rock culture as a specific open discourse system being a part of the Russian national culture. The article aims to identify the most promising ways for comprehensive analysis of this phenomenon in the context of modern humanitarian knowledge. The terms "cultural studies", "discourse", "synthetic text", and "rock text" are specified. The article addresses a rock text and rock poetry at the present stage of humanitarian knowledge development; components determining the nature of the rock text compared to other poetic texts; a method that can describe the rock text as a complex synthetic phenomenon. The research purpose is to study the Russian rock culture in terms of modern humanitarian knowledge. The following methods were used: comparative, integrated, statistical, and linguocultural analysis. The article concludes that the rock work is closely associated with poetry, melody, musical rhythm, vocal, audience factor, and stage behavior. It can be considered as a synthetic phenomenon. The rock text cannot be interpreted and studied within narrow disciplines. Its nature and configuration cannot be the subject of individual scientific disciplines. Such large-scale, developing, holistic cultural phenomenon can be studied only within cultural disciplines with their specific methods. In particular, linguoculturological and culturological methods can be combined to study this phenomenon. (C) 2019 Published by Future Academy