ARTIFICIAL INTELLIGENCE AND ITS IMPACTON THE MEDIA INDUSTRY IN ARAB COUNTRIES

The media industry is changing rapidly, and artificial intelligence (AI) has emerged as a key driver of these changes. AI is transforming content creation, distribution, and monetization processes in the media industry, and Arab countries are not an exception. This paper investigates the utilization of AI in the media industry in Arab countries and reviews its impact on the tasks, skillsets, and career prospects of professionals in the media industry. Specifically, it discusses the advantages of AI in content creation, distribution, and monetization, as well as its potential risks and difficulties for media experts. It concludes by asserting that the successful adoption of AI in the media industry requires a collaborative approach that promotes co-creation between human professionals and AI tools.