RESEARCH ON DATA MINING IN PERSONALIZED RECOMMENDATION OF SHORT VIDEO CONTENT

In today's era of big data, every industry has clearly recognized the convenience and potential business value brought by data mining technology. This has led to the widespread application of data mining for rapid and accurate decision-making and management. This not only fosters rapid economic development and societal progress but also sparks a new wave of global competition. This paper primarily uses Douyin (TikTok) short videos as a case study to analyze the personalized recommendation mechanisms of short videos in the context of big data and the specific application of data mining in short video platforms.