PSYCHOLINGUISTIC APPROACH TO ADVERTISING DEVELOPMENT IN THE TECH INDUSTRY

The competition in the market creates the value of communication with consumers for the effective development of companies. Obviously, communication with potential consumers starts at the stage of advertising development.Psycholinguistic and socio-cultural approaches are employed in a wide range of fields from language learning to the development of advertising. Thus, the understanding of psycholinguistic factors, which can drastically affect consumer behavior, should be considered, and not underestimated. Communication with consumers begins with ordinary advertising materials that can be seen in an unusual place. It is also quite important to point out the value of the location of the advertising material. The psycholinguistic approach includes a wide range of aspects, such as the location, the visual and audio content, the text, etc. Therefore, the success and fail of some advertising projects may depend on a big number of reasons that should be examined in the process of advertising development.The main problem of the present paper is mainly connected with the understanding of the psycholinguistic aspects of the standard procedures that are implemented in the process of ad-making in the tech industry.In the present paper, the recent advertising materials from such big companies as Apple and Google are considered from the psycholinguistic perspective. The main purpose of the consideration is mainly connected with the understanding of basic psycholinguistic aspects that are used in the process of ad-making in the tech industry.According to the present research project, the approach to modern advertising in the field of the tech industry is implemented in a way so that ordinary consumers, especially those who are unaware of modern cutting-edge technologies, could understand and see the value of the product they are advertised to buy. It is not quite complicated nowadays to find examples of advertising that use such a trick as rhetorical questions. Ordinary clueless consumers do not see the fact that they need the product until they face the problem. Thus, it is of great necessity for ad-makers to create a problem for the potential consumers and then provide them with the perfect solution, i.e., the product that they advertise.