THE IMPACT OF PROPER NAMES ON CHARACTER IN THE LINGUISTIC REPRESENTATION CONTEXT OF A PERSON

The relevance of the research lies in the real need of linguistic science for a detailed and in-depth study of the characters' images linguistic representation features in a literary text through the lexical meaning of proper names. In the course of the work, the inductive-deductive method was used, which implies observation, analysis, classification, analysis and subsequent synthesis of the phenomena under consideration; contextual method allowing to take into account the text peculiarities of somatism. The aim of the study is to determine the features of the lianguistic representation of the characters' images in the novel by M.A. Bulgakov's "The Master and Margarita". The revealed features of this specificity are in the multi-layered image of the characters' images. Every detail is important in the description: color, duality, emotions and symbols.