Approaches of Using a Balanced Scorecard Method for University Management in Russia

The trends of the modern economy show us how the volume of changes in the modern economy and society is increasing. Along with it, there are increasing uncertainty and competitive tensions in markets, the complexity of production processes, the importance and level of influence of intangible efficiency factors and with it the complexity of managing organizations. University management is no exception. Obviously, ensuring its effective functioning and development in a modern, highly competitive environment requires that each of its divisions, units, each of its levels correspond to certain parameters and ensure the achievement of certain results. The article presents the author's concept of a methodology for the formation of a balanced scorecard (BSC) in the field of higher education. For this, there was analyzed the background to the emergence of this approach, its idea and purpose, its advantages and disadvantages. It was established the reasons of its popularity in the world and there were analyzed the approaches to use in universities.