The paper explores how the implications of globalization and the reaction to global challenges are represented in language policy and planning of Canada towards immigrants. The political, cultural and language situation facing the “challenge of globalization” is studied. Language policy and planning in Canada is analyzed as a response to this challenge. As a result, a complete and detailed picture of the linguistic dimension of globalization emerges.The research objectives include the analysis of language policy in Canada, its patterns, and main tools with special emphasis on the links between the language situation and immigration patterns. Language policy towards immigrants is regarded as an issue of topical significance as immigrants provide a considerable part of Canada's population increase with growing rates.The hypothesis of the study is that changing immigration patterns to Canada may lead to the change in the language situation of the country.The research methodology included theoretical analysis and systematization of government documents, statistical data, analytical materials and Internet sites.In the course of the study the influence of immigrants on the language situation in Canada has been analyzed. The results of the analysis show that the language situation of Canada can be described by growing multilingualism and multiculturalism. The conclusion is made that a new type of bilingualism, different from traditional Anglo-French bilingualism, is emerging in Canada. The new bilingualism is considered to be one of the most important results of the language policy aimed at preserving linguistic diversity of Canada.