ELEMENTS OF FOLK ART AS A BASIS OF THEIR OWN STYLE AND BRANDING IN BUSINESS ORGANIZATION

Clothes with elements of ethnic styles increasingly attract a circle of consumers. The development of models and the creation of new designs for such clothing are associated with a profound study of style and its characteristic features. A marketing analysis of the segment of consumers in the market for fashionable clothes gives a full understanding of the need for development of creative studies, knowledge of which will be used in the field of clothing production with a goal to form a company's own style and brand, reflect back on the promotion of its own name, and increase the sales of its products. Analysis of business in the segment of recognizable brands allows for the study of sales figures and the structure of profit generation within the business unit for the implementation of entrepreneurial activity while preserving a balance and a healthy climate in the integrated business space.

Authors
Angela 1 , Afanaseva Natalia2
Publisher
Самарский государственный архитектурно-строительный университет
Language
English
Pages
55-58
Status
Published
Year
2015
Organizations
  • 1 Peoples Friendship University of Russia
  • 2 Samara State University of Architecture and Civil Engineering
Keywords
folk style (or Russian style); cultural production; branding and marketing; and consumption of stylized clothes; textile industry; competitiveness of enterprises in Russia; SWOT-analysis; consumer; society; middle class
Date of creation
09.07.2024
Date of change
09.07.2024
Short link
https://repository.rudn.ru/en/records/article/record/139351/
Share

Other records

Пушилин Д.В.
Географическая наука, туризм и образование: современные проблемы и перспективы развития: Материалы IV Всероссийской научно-практической интернет-конференции. Новосибирск, 1-21 апреля 2015 г.. НГПУ. 2015. P. 89-93
Крылова А.С., Пылинина А.И., Чуклина С.Г., Колева Л.Д.
ХИМИЯ И ХИМИЧЕСКОЕ ОБРАЗОВАНИЕ XXI ВЕКА. Российский государственный педагогический университет им. А. И. Герцена. 2015. 84 p.