Alternative tourism management in Bulgaria

The following article is aimed to analyze the different alternative tourism management challenges in Bulgaria. It contains a sector overview of Bulgarian tourism, a description of the positive and negative impacts of mass tourism observable in Bulgaria, a general review of Bulgarian alternative tourism and an outline of some successful models of alternative tourism development in Europe, implemented in countries which economies are similar to Bulgarias in their dependence on tourism. An analysis of the current potential for alternative tourism development in Bulgaria and a review of the Bulgarias tourism policies are also provided in order to describe the management challenges that are to be considered.