KHURSHED SATTOROV: FROM THE CREATION OF THE FIRST COLLECTION FOR A STUDENT SCHOLARSHIP TO WORLD FAME

This article is devoted to the work of the Tajik designer and couture Khurshed Sattorov, who changed the style of Tajik fashion. Contrary to popular belief that being a fashion designer for men is not exactly welcome, especially in the east, he decided to overcome all obstacles in his path. The main purpose of this article is to show people that if there is a desire, then everything is possible. An example in this case is Khurshed Sattorov himself, who, having nothing, created his models and achieved success. Today, his work is admired not only in Tajikistan, but also abroad.

Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
106-111
Status
Published
Year
2022
Organizations
  • 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
personal brand; fashion; national costumes; world fame
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Other records

Vinokurov A.Y., Reshetnikova A.S.
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster. Российский университет дружбы народов (РУДН). 2022. P. 95-106