Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 95-106
This article is devoted to the work of the Tajik designer and couture Khurshed Sattorov, who changed the style of Tajik fashion. Contrary to popular belief that being a fashion designer for men is not exactly welcome, especially in the east, he decided to overcome all obstacles in his path. The main purpose of this article is to show people that if there is a desire, then everything is possible. An example in this case is Khurshed Sattorov himself, who, having nothing, created his models and achieved success. Today, his work is admired not only in Tajikistan, but also abroad.