Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 14-20
This article is about the marketing PR strategy of Pandora. The popularity of charms and bracelets in the jewelry world has significantly expanded the market, with a corresponding rise in global brands such as Pandora. Pandora is one of the most successful jewelry brands in the world today. Pandora's mission is to offer every woman a selection of contemporary, high quality, handcrafted jewelry at affordable prices.