Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 14-20
PANDORA'S FABULOUS DIGITAL PR STRATEGY
This article is about the marketing PR strategy of Pandora. The popularity of charms and bracelets in the jewelry world has significantly expanded the market, with a corresponding rise in global brands such as Pandora. Pandora is one of the most successful jewelry brands in the world today. Pandora's mission is to offer every woman a selection of contemporary, high quality, handcrafted jewelry at affordable prices.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
21-26
Status
Published
Year
2022
Organizations
- 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
Pandora; jewelry brand; pr; limited collection; Pandora's ambassadors
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Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 26-32