PANDORA'S FABULOUS DIGITAL PR STRATEGY

This article is about the marketing PR strategy of Pandora. The popularity of charms and bracelets in the jewelry world has significantly expanded the market, with a corresponding rise in global brands such as Pandora. Pandora is one of the most successful jewelry brands in the world today. Pandora's mission is to offer every woman a selection of contemporary, high quality, handcrafted jewelry at affordable prices.

Authors
Zaharova A.N. 1 , Isanbaeva A.A. 1 , Kuvakina M.N. 1
Conference proceedings
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
21-26
Status
Published
Year
2022
Organizations
  • 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
Pandora; jewelry brand; pr; limited collection; Pandora's ambassadors
Date of creation
28.12.2023
Date of change
28.12.2023
Short link
https://repository.rudn.ru/en/records/article/record/100110/
Share

Other records

THE INFINITE SAGA OF SUNLIGHT'S NEVER-ENDING “WE ARE CLOSING”

Article
Vlasova D.V., Zhukova E.M.
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster. Российский университет дружбы народов (РУДН). 2022. P. 14-20

PROMOTION STRATEGIES OF ‘WILDBERRIES' MARKET PLACE

Article
Filatova K.V.
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster. Российский университет дружбы народов (РУДН). 2022. P. 26-32