NETFLIX EFFECT: PR STUNTS OF THE STREAMING ENTERTAINMENT INDUSTRY

The article tells about the main PR moves of one of the most famous giants in the field of entertainment - Netflix. The main aspects of the PR company of the streaming service are interaction with the audience and response. The success of Netflix lies in the proper use of social networks, humorous content, personalization system, following trends and interaction of internal projects with each other. It is worth emphasizing how Netflix distributed spoilers on billboards on the streets during the coronavirus pandemic so that people would stay at home. In the end, this streaming service became a huge digital project with great success and a whole army of fans.

Authors
Nasirova D.V. 1 , Filimonova V.S. 1
Conference proceedings
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
6-14
Status
Published
Year
2022
Organizations
  • 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
PR stunts; social networks; PR-campaign; trend; marketing strategy; entertainment industry; personalized recommendations; high audience engagement; COVID-19 pandemic; spoilers
Date of creation
28.12.2023
Date of change
28.12.2023
Short link
https://repository.rudn.ru/en/records/article/record/100108/
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