Argumentative Discourse of a Media Review

Review, including media reviews, are traditionally analytical genre. Today, literary, artistic and professional art history magazines have lost their leading role in cultural processes. Media are increasingly becoming platforms for reviewing, which inevitably leads to a transformation of the genre and a lowering of the acceptable standard. Today, an expanded view has been adopted, according to which even the texts of announcements and annotations have begun to be included in reviews. The article raises the issue about the essence of the analysis that recipients expect from a review, and the essence of arguments acceptable in this genre, since it is here that the problem of evidentiary interpretation and verification of review author's opinion on a particular work is the most acute. Arguments to the logos, factual argumentation, and the possibilities of a comparison topos are used to correlate the characteristics of a reviewed artifact with aesthetic criteria and social needs. This correlation includes both methods of inductive reasoning, when a conclusion is based on a set of presented facts, and methods of deductive reasoning, based on the truth of generally valid positions. The article examines the features of argumentative discourse based on literary, theatrical, television and film reviews published in the media. The article examines the features of argumentative discourse based on literary, theatrical, TV and film reviews published in media (first of all in first of all in Literary Newspaper, Komsomol Truth, Arguments of the Week). Semantic-stylistic and cognitive-pragmatic analysis is used. The problem of media literacy formation is in the centre of attention in modern society. The review culture is closely connected with media literacy formation and media education including literary and media critics. It is necessary for this to provide training, aimed at the formation of stable skills of perception and analysis. It is necessary to identify directions of media educational work that can proceed in creating the platform for teaching media literacy; to analyze media education technologies that can be used when creating the platform for teaching media literacy.